Base Marketing Lead Sarah Wolf Departs to Join Anthropic, Previously Led Onchain Summer and Other Projects
BroadChain has learned that on April 18th, Sarah Wolf, the marketing lead for Coinbase's Layer 2 network Base, announced her departure on the X platform. She joined Coinbase in 2023 as its first Builder Marketer, co-founding and driving Base's growth into a globally leading blockchain ecosystem alongside Jesse Pollak. Its builder community spans over 52 countries worldwide.
During her tenure, she led several landmark projects, including the Onchain Summer collaboration with Adidas and Coca-Cola, integrating USDC payments into Shopify, and creating the builder summit BaseCamp.
After leaving, Sarah Wolf will join the AI company Anthropic as the marketing lead for startups, focusing on supporting the startup ecosystem built around its AI model Claude. She welcomes relevant founders and builders to connect with her.